01 SKILLS
WHAT I BRING TO THE TABLE
CREATIVE DIRECTION
95%
DESIGN
90%
BRAND STRATEGY
95%
MARKETING
90%
COPYWRITING
90%
BROADCAST MEDIA
95%
DIGITAL
85%
SOCIAL MEDIA
85%
PRESENTING
90%
HELLO,
I'M JASON.
CREATIVE DIRECTOR, BRAND STRATEGIST, DESIGNER & COPYWRITER
03 Experience
2018-PRESENT (CONTRACTOR)
FOREVER MEDIA INC.
RADIO WILMINGTON
Creative Services Director
Creative lead for Forever Media Inc. Wilmington, Delaware. Radio properties include: 93.7 WSTW, WDEL NewsRadio and WFAI. Creative direction, brand strategy, campaign development, copywriting for broadcast and social media.
2017-PRESENT (CONTRACTOR)
BREAKING GLASS PICTURES
Brand Strategist and Designer
Strategist and creative lead on image re-brand, logo creation, website redo and UI. Designer of film art, DVD wraps and sell sheets. Daily collaborator with COO and marketing team on films, branding, marketing, and PR.
2008-2017
101.1 MORE FM
(WBEB-FM RADIO)
Creative Director
Creative lead on all design aspects for the Marconi Award winning & iconic WBEB-FM in Philadelphia. Directed internal branding, Digital, UI, Radio, Social, Print, Outdoor, Direct Mail and Promotional materials. Creative design architect of B101-to-MoreFM station re-brand. Copywriter, specializing in engagement theory.
2002-2008
B101 (WBEB-FM RADIO)
Webmaster & Director of Rewards
Responsible for managing all digital products. Strategized, developed and presented digital promotions for marketing partners. Managed permission-based, email marketing campaigns. Director of station online loyalty-based program, including database management and listener relationships.
2000-2002
B101 (WBEB-FM RADIO)
Assistant Program Director
Assisted Program Director with daily operations, marketing strategy, imaging, contesting, listener research and focus groups. Responsible for coordinating and executing all concert & record label promotions. Assisted in station commercial production.
1998-2000
RMP/B101 (WBEB-FM RADIO)
Sales & Marketing Coordinator
Coordinated all non-traditional radio sales promotions and created detailed performance recaps. Created proposals for cross-media marketing campaigns, which included radio, print and billboard sponsorships. The liaison between promotional retailers and media partners.
1997-1998
B101 (WBEB-FM RADIO)
Promotions Team Leader
Represented the station at grassroots events. Organized and led station grassroots events. On-site management of promotions team. Assisted in promotional responsibilities, including scheduling, drafting event sheets, prize fulfillment and recap generation.
